Fossil launches 40 hybrid smartwaches across Kate Spade, Diesel, Armani brands

Tech companies like Samsung and Apple have put significant resources into developing smartwatches. But high-end fashion brands think they can do better.

On Tuesday, Fossil Group (FOSL) launched more than wearable-technology/smartwatches/smartwatches-display.html” target=”_blank”>40 new smartwatch hybrids across its accessory brands like Emporio Armani, Kate Spade (KATE) New York, Michael Kors (KORS), Diesel and Chaps.

The devices look and feel like traditional analog watches — you’d never know they count your steps, monitor your sleep and push notifications to your wrist. That’s because hybrids don’t have typical smartwatch displays; instead, you’ll need to open an app to see activity data.

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