Tech companies like Samsung and Apple have put significant resources into developing smartwatches. But high-end fashion brands think they can do better.
On Tuesday, Fossil Group (FOSL) launched more than wearable-technology/smartwatches/smartwatches-display.html” target=”_blank”>40 new smartwatch hybrids across its accessory brands like Emporio Armani, Kate Spade (KATE) New York, Michael Kors (KORS), Diesel and Chaps.
The devices look and feel like traditional analog watches — you’d never know they count your steps, monitor your sleep and push notifications to your wrist. That’s because hybrids don’t have typical smartwatch displays; instead, you’ll need to open an app to see activity data.